Compartir experiencias turísticas en destino entre particulares

Compartir experiencias turísticas en destino entre particulares

En los últimos años han proliferado una serie de plataformas online que permiten ofrecer experiencias turísticas en destino entre particulares. Una persona se promociona como guía local para ofrecer un servicio a un viajero que quiere conocer un lugar fuera de los circuitos tradicionales. Las propuestas son muy variadas, desde rutas gastronómicas, culturales y deportivas a recorridos de compras y tours fotográficos, entre otras. Buen ejemplo de este tipo de plataformas son Vayable o Trip4real, creadas ambas por jóvenes emprendedoras.

Vayable, una plataforma para compartir actividades y ganar un dinero extra

Vayable, una plataforma para compartir actividades y ganar un dinero extra

La plataforma tecnológica Vayable, que permite compartir experiencias viajeras alejadas de lo convencional e ingresar con ello un dinero extra, cuenta ya en España con 500 usuarios y 1.500 actividades, ha explicado a Efe su fundadora y consejera delegada, Jamie Wong.

La tecnología, al servicio de la personalización y la sostenibilidad

La tecnología no deja de ser una herramienta; es la forma de utilizarla la que determina el carácter positivo o negativo de sus efectos. Así de claro lo tiene Jamie Wong, fundadora y CEO de Vayable, una de las exponentes clave de Silicon Valley en el desarrollo de un modelo turístico experiencial y sostenible, que ha participado en el desayuno organizado por Vinces, consultora de Asuntos Públicos, sobre ‘Tecnología, experiencias y turismo sostenible’.

Si esa tecnología se utiliza de un modo correcto contribuye a personalizar la experiencia del cliente ya que, como ha destacado Alex Luzárraga, vicepresidente de Estrategia Corporativa de Amadeus, “hemos pasado, también gracias a la tecnología, del turismo de masas al individual, protagonizado por turistas de orígenes distintos que viajan en diferentes épocas del año y con necesidades diversas que hay que cubrir utilizando esa tecnología para personalizar la oferta y hacerla más accesible para una población cada vez de mayor edad, con limitaciones físicas o incluso alergias alimentarias; además de para dotar de mayor utilidad a activos ya existentes para potenciar la sostenibilidad de la actividad turística”.

En este sentido Luis Llorca, director general de Global Blue, ha incidido en el papel de los mercados extracomunitarios para lograr una mayor desestacionalización, si bien “obliga al destino a adaptarse a distintos mercados en diferentes épocas del año, lo que no es fácil. Pero lo que está claro es que es el turista el que ha de adaptarse a lo que ofreces, porque si es al revés el comercio se convierte en una especie de parque de atracciones que no despierta interés”.

Imagen del desayuno convocado por la consultora Vinces sobre ‘Tecnología, experiencias y turismo sostenible’.

La tecnología también se revela fundamental para enriquecer la oferta de actividades en destino, y hacerla más accesible, algo que según Kavita Parmar, CEO de IOU Project, “aún no estamos explotando pero que va a despegar rápido”. Y es que, añade, “la tecnología también ayuda a hacer sentir partícipe al cliente final y convertirlo en portavoz, porque el cliente es parte del producto”.

Para Isabel Llorens, fundadora y CEO de Rusticae, el papel de la tecnología se circunscribe al itinerario de compra del cliente y a los comentarios y recomendaciones tras realizar su viaje, pero “la experiencia del viaje en sí, el elevar la actividad a una experiencia memorable, huyendo de convertirse en un commodity, depende fundamentalmente de la parte humana, artesanal, del hotelero para que el cliente se lleve consigo lo máximo posible de esa experiencia”.

Grandes retos

El mayor reto que se les presenta a los empresarios turísticos, al regulador y a las nuevas tecnologías es, en palabras de Ignacio del Valle, socio de Click Capital, “ayudar a educar y concienciar al turista”. En esta misma línea David Hernández, fundador y CEO de Pangea, considera “fundamental globalizar los valores entre la sociedad, de manera que sea la propia sociedad la que fuerce a las empresas a actuar correctamente”. A ello debe contribuir el regulador, en opinión de Kavita Parmar, “exigiendo a las empresas planes a largo plazo, con el fin de que planifiquen su legado y cambiar así la mentalidad de empresas y personas”.

El problema es que, como ha señalado Hernández, “la tecnología va más rápido que el regulador y si no se resuelve a tiempo surgen fricciones como las que estamos viviendo ahora con la economía colaborativa”.

España, ha concluido Jamie Wong, “como el mercado turístico que más crece, está en posición de liderar el debate sobre el potencial que tiene el turismo de ser un agente de cambio positivo en la sociedad”. Y la tecnología resulta un factor clave para ello.

The Atlantic Workshop: Inclusion in Silicon Valley

The Atlantic Workshop: Inclusion in Silicon Valley

In the American imagination, Silicon Valley stands as the capital of the future, driven by the hope that technological advances will fuel economic growth, expand opportunity and improv u lives. Despite thes spirations, women and people of color still make up a fraction of the workforce, especially in management roles. And n he valley itself here is a stark economic divide. It a tale of haves and have nots.

At Inclusion in Silicon Valley: An Atlantic Workshop, we explored how a community defining the country’s future can find a way for all to feel a sense of belonging. nd we xplored what is required to create a Silicon Valley that expands opportunity for everyone in its powerful orbit.

Can Virtual Reality Videos Put a Dent in Mass Incarceration?

Can Virtual Reality Videos Put a Dent in Mass Incarceration?

Project Empathy is using the emerging medium to force action on criminal justice reform.

New Jersey Sen. Cory Booker watches virtual reality video ‘The Letter.’

SEP 16, 2016· 2 MIN READ

Sean Eckhardt is TakePart's editorial fellow.

What is it like to be an eight-year-old girl seeing your mom go to prison—or to be a man spending seven years in solitary confinement? The United States has the largest prison population in the world, but the average American might still have a tough time understanding what it’s like to be affected by mass incarceration. As a result, there’s not much pressure on elected officials to change the nation’s laws around it.

Now a new virtual reality series hopes to show the public that folks who are locked up aren’t monsters or superpredators by allowing viewers to see the world through the eyes of the incarcerated.

The effort, Project Empathy, is the brainchild of Dream Corps founder and CNN contributor Van Jones and Benefit Studios founder Jamie Wong. The pair hope the videos in the series will foster a sense of empathy toward the incarcerated and their families regarding the circumstances that can lead to prison.

“There’s an empathy gap between people who live in communities that are overly policed and overly incarcerated and people who live in communities that are not,” Jones said in an interview with TakePart. “It’s very important to try to get people pathways to more empathy and more understanding.”

Based on true stories of Americans affected by incarceration, the videos, Wong said, explore “the four most pivotal moments that define the prison experience”—vulnerability, sentencing, lockup, and solitary confinement—through the eyes of different characters.

Virtual reality is associated with video games, entertainment, and pornography, but Project Empathy uses the emerging medium to drive social change. The series immerses the viewer in an alternative world where one can feel what it’s like to be in someone else’s shoes.

The project’s approach to building understanding is based in research. An ongoing study at Stanford University has found that virtual reality can be used to establish a sense of empathy toward a range of topics. From fostering a desire to preserve the earth to inspiring more volunteering to reducing meat consumption, the Stanford researchers have found that virtual reality can instill in a person an alternate perspective, which has some referring to the technology as an “empathy machine.”

“This is the way we work as humans. We understand the world through stories,” Wong told TakePart. “At the core of this is an effort to humanize the issue and remind all of us again, because the words ‘mass incarceration’ don’t mean much to us.”

The first video, The Letter, which premiered at the Democratic National Convention in July, takes viewers into the experience of Shaka Senghor, a man who was incarcerated in Michigan for 19 years, seven of them in solitary confinement. The video shows the circumstances that led Senghor to the system: an abusive childhood and a neighborhood plagued by gang violence and the crack cocaine trade.

The second video, Left Behind, which was written and directed by Empireand Hell’s Kitchen producer Wendy Calhoun, premiered on Wednesday in Los Angeles at “Race + Justice: An Atlantic Summit.” The video, based on interviews with people affected by mass incarceration, depicts the story of a girl whose mother is arrested for dealing drugs. The eight-year-old ends up in a foster home.

“For a child, this almost shapes the entire narrative of life from that moment forward,” Calhoun told TakePart. “We take some real stories that we’ve heard [and] put them in one place, which allows people to have an experience that they wouldn’t have had unless they had gone through this traumatic life path.”

Project Empathy plans to release another video in the series about juveniles caught up in the adult justice system, Wong said. The group is also gearing up for a nationwide demonstration to be held on March 1, 2017. Volunteers plan to hand out virtual reality viewers at the U.S. Capitol in Washington, D.C., and at the statehouses of all 50 states. The hope is that passersby and elected officials will view the clips and put pressure on lawmakers to end mass incarceration.

Jones said the date was chosen because it’s a day that most state legislatures, along with the U.S. Congress, will be in session. He hopes that the videos can make mass incarceration a less political issue and foster a conversation that makes a solution more attainable.

“Empathy does not imply or require agreement, but it does help to reduce inflammation where disagreement persists,” Jones said. “Disagreement, handled poorly without empathy, can lead to dissolution of basic civic ties and basic understanding, and that’s very dangerous.”

 

 

Race + Justice Summit by The Atlantic

The Atlantic was in Los Angeles to explore the changing narrative of race and identity in this country. In our second annual Race + Justice summit we convened civic leaders, activists, artists, policymakers and storymakers for a day of unflinching conversation. The summit unfolded in multiple chapters, as we try to answer the questions: Who is California? Where is Home? What is Justice? and Whose Story Gets Told?

Within that framework we tackled some of the most pressing issues of our time, from immigration and housing, to policing and the role that Hollywood plays in shaping the story of race in America.

9 Successful Tech Founders On Outsourcing Product Development

#6 Relationships – the most valuable asset when building a product

The purpose of a startup is to learn and grow as quickly as possible. It’s a tango between your customers and your product, each responding to the other at a fast clip, until you are perfectly in sync and achieve product market fit. For us, there were many times when it was tempting to outsource some of the development work thinking it would speed things up, but this is rarely the case because you may be building something faster, but it’s likely the wrong thing.

Relationships are one of the most valuable assets you can have when building a product: your relationships with your team, your customers and your investors. I first invested in building strong relationships with the early members of our community. We’ve grown together through Vayable and we share an incredible mix of trust, respect and gratitude that allows us all to drive the product and business forward.

I also brought a very clear vision of what I wanted Vayable to be, even before we had a product or customer base, and we’ve stayed on course with that vision, which is why I believe we are still growing today. We’ve had to respond to market shifts and learnings along the way, of course, but the WHY we are doing this had always remained the same.

57th NABE Annual Meeting

Organized around the theme North America’s Place in a Changing World Economy, the program explores the tectonic forces shaping the world economy – demographic shifts, political change, technological advances, deeper trade linkages, and environmental stress – which are pressing businesses to rapidly evolve and stressing governments, all in the context of a subpar recovery from the Great Recession.

Sharing Is The New Buying: How Public Entrepreneurship is Changing Travel and Transportation
Russell Frisby, Partner, Stinson Leonard Street
Gabe Klein, Author of Start-Up City
Jamie Wong, CEO/founder of Vayable

http://www.nabe.com/AM2015

5 Reasons to Choose a Local Guide Over a Corporation

5 Reasons to Choose a Local Guide Over a Corporation

You're not the kind of person who does what everyone else does. You take the long way home. You get lost for the heck of it. Maybe you even eat the occasional blowfish—potential toxicity is just part of the adventure!

Mountain Travel Symposium

Summary

The Opportunities of the Sharing Economy

We all know about HomeAway, Airbnb and Uber. But there are 1000's of sharing economy businesses profoundly impacting the world and disrupting traditional business models. Industry leaders share their views on one of the biggest trends in travel today.
Moderator Douglas Quinby , Vice President, Research, Phocuswright
Panelists

Brent Bellm , President & Chief Operating Officer, HomeAway
Erik Blachford , Executive Chairman, Couchsurfing International
Matt Mosteller , Vice President Marketing & Resort Experience, Resorts of the Canadian Rockies
Jamie Wong , Founder & CEO, Vayable